Where to find customers: guides by niche
Someone whose washing machine just broke, or who is starting a renovation, often asks about it in a public post: «recommend a repairer». The guides below show how that person writes, what to reply and what never to say.
Each guide is about one niche and written on its own: the phrases, the mistakes and the worked example are different in every one.
Updated
The guides
Where to find customers for appliance repair
Washing machines, fridges, laptops: what someone writes when a thing has just broken, and how to answer to the point.
Read the guideHow to find customers for a car service
Garage, mechanic, tyre fitting, tow truck: urgency, trust and a reply that does not read like an advert.
Read the guideHow to find customers for flat renovation and home jobs
Crew, plumber, electrician: a big job, a slow decision and a reply that does not name a price in advance.
Read the guideWhere to find customers for a nail, hair or massage specialist
Manicure, hairdresser, massage, pet grooming: a short request with a city and a reply that does not sell head-on.
Read the guide
Comparison and glossary
Ads, cold outreach or replying to people who already ask: what fits a small business
How each of the three ways works, what is good and bad about it, and which kind of business it suits.
Read the guideWhat are leads: a glossary for small businesses
Six words a small business hears while looking for customers: from «lead» to «customer acquisition».
Read the guide
Where the phrases come from
Every phrase in the guides is taken from the project list of two hundred search queries. The list follows the anchor rule: a phrase needs a concrete noun as its object («recommend a plumber») or a city together with a request verb («Zhytomyr recommend»).
These are search queries, not a count of posts. We make no claim about how many posts each phrase returns: that is measured separately and there are no figures yet.
Sample replies are invented and labelled «Example». You will not find a stranger’s post here.